¶ 01
Ch.1: OPQ analysis
A proposal isn't "what you want to say" — it's "something that answers the other party's question (Q)." OPQ analysis first nails down three points: O (Objective: the state the other party wants to achieve), P (Problem: the current state blocking it), and Q (Question: the question that arises there). The A (Answer) to Q is the proposal's main message.
- ─O — the state the other party wants to achieve (the mid-term plan KPI / the director's half-year goal / the field's improvement target)
- ─P — the current state blocking it (expressed in numbers / the operational bottleneck)
- ─Q — the question that arises there ("How can we achieve it?" / "Where do we start?")
- ─A — the answer to Q (the proposal's main message / placed at the start of the body)